Ghada Hammouda brings 18 years of international marketing, advertising and PR experience to Citadel Capital as the firm shores up its platform companies and looks to harness new opportunities amid the global financial crisis.
Citadel Capital has announced the appointment of Ghada Hammouda to the position of Head of Corporate Communications. Hammouda will be responsible for the overall communications strategy for the leading private equity firm in the Middle East and North Africa with investments worth more than US$ 8.3 billion in industries including mining, oil and gas, cement, transportation and food.
Hammouda brings 18 years of diverse experience in the marketing, advertising, and PR industries to Citadel Capital as the rapidly growing Cairo-based firm expands its investor base beyond the Middle East and North Africa.
“Citadel Capital is an exciting challenge and I look forward to developing and managing a corporate communications strategy that will highlight the firm’s unrivaled track record in creating value for its limited partners. Internationally, our goal is to brand the firm as the truly world class institution that it is,” said Hammouda.
Prior to joining Citadel Capital in November, Hammouda served as a senior executive and consultant to top New York and Cairo firms including Reciprocal, Inc.; Nabli Business Consulting Group (NBCG); Ogilvy & Mather; N.W. Ayer & Partners, Backer, Spielvogal, Bates and AT&T International.
Hammouda was also a board member for the New York based Sunhawk.com Corporation, a leading Digital Rights Management company and the winner of the first International Advertising Research Foundation’s Award for marketing research and insight excellence.
Hammouda’s 15 years of experience in New York allotted her the opportunity to handle key accounts ranging from FMCG to IT and telecom. Her expertise is in strategic business planning with a particular emphasis on globalizing brands.
“We are very pleased to have someone of Ghada’s caliber on board. Her experience and proven leadership will add considerably to the strength and dynamism of the existing executive team,” said Citadel Capital Chairman and Founder, Ahmed Heikal.
Hammouda holds a law degree from Cairo University and a degree in Business Administration and Mass Communications from the American University in Cairo (BA).
Citadel Capital is the leading private equity firm focusing on building regional platform investments throughout the Middle East and Africa in selected industries through acquisitions, turnarounds, and greenfields executed via Opportunity Specific Funds. Citadel Capital’s 19 OSFs now control Platform Companies with investments worth more than US$ 8.3 billion in 14 industries, including mining, cement, transportation, food and energy. Since 2004, the firm has returned more than US$ 2.2 billion in cash to investors, more than any other private equity firm in the region.
For more information, please contact:
Ms. Ghada Hammouda
Head of Corporate Communications,
Citadel Capital (S.A.E.)