Designopolis Launches the Region’s First Furnishings and Design Retail Center

Eighty local and international brands are set to open their doors as the first phase of Designopolis, a one-of-a-kind home furnishings and design retail center, makes its debut

Bonyan for Development and Trade has launched phase 1 of its Designopolis furnishings, design and home accessories mall in Sixth of October City. Designopolis will eventually house a total of 300 local and international furniture and design brands as well as complementary services and attractions in an attractive, modern setting that has already won the praise of design enthusiasts around the world.

On June 9th, Designopolis hosted a launch event at The Terrace restaurant, the first of several food venues that are scheduled to open within the next three months. The Terrace, named after its attractive outdoor seating area, will feature the culinary talents of award winning chef Ferrier Richardson, the former Scottish Chef of the Year and gold medal winner of the Frankfurt Culinary Olympics.

The first phase of the 116,824 square-meter open-air mall is fully leased with an impressive list of tenants that include major local and international retailers, architectural and interior design consultancies and art galleries.

“Designopolis is more than just a mall for high-end international brands like Alessi, Cassina and Natuzzi. We are also giving the best home-grown interiors concepts an attractive new venue where their products and services can be showcased side-by-side with the world’s best designers,” said Nader Lahzi, Managing Director of Bonyan.

Talented local designers and architects such as Shahira Fahmy, Mona Hussein, Eklego and Alchemy will all be present at Designopolis along with well-known Egyptian brand names like Amr Helmy, Duravit, Tanis, Three Brothers, Jawhara and Shatex.

Designopolis’ Sixth of October location was designed by the renowned architectural firm Skidmore, Owings and Merrill, and will be Egypt’s first Leadership in Energy and Environmental Design (LEED) certified construction project. The indoor-outdoor site integrates the natural environment with 60,000 square meters of shopping space and capacity to host 300 brand outlets. It is conveniently located just off the Cairo-Alexandria Desert Road, 7 km after the toll station and easily accessible from all areas of Cairo through a new network of roads.

“Egypt’s commercial and residential real estate market continues to expand on the strength of a rapidly growing population and increased earning power,” said Lahzi. “Housing demand continues to exceed supply by some 350,000 units annually as Egypt’s population grows and the benefits of development find their way into the broader society. Designopolis will showcase a wide range of brands at one location to capitalize on the highly fragmented industry that now serves this sector.”

When complete, Designopolis’ Sixth of October location will house attractions such as art galleries, an auction house, exhibition hall, interior design school, amphitheater and public design library. Designopolis’ first art gallery, The Articulate Baboon, which just opened its doors last month, has already received critical acclaim for its avant guard exhibits.

The mall’s complementary service offerings provide personal shopping and concierge services, a resources bureau, an interior design consultancy, movers and packers, mortgage companies and insurance services.

“From products to services and sources of inspiration, Designopolis honors creativity and vision. It is a destination for professionals and families alike, a place to explore ideas, find unique and world-class items or simply appreciate the possibilities of designed interiors,” adds Lahzi. “We believe that the mall will be a catalyst for job creation and will encourage further investment in the field of interior design and home furnishings.”

Bonyan for Development and Trade continues steady development on Designopolis’ second phase, which will include an additional 42 shops that are scheduled to launch in November 2010. Designopolis’ Phase 3 “Gallery Level” scheduled for completion in the first quarter of 2011 will have the flexibility of providing smaller retail spaces and will therefore be able to accommodate approximately 150 shops.

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Bonyan for Development and Trade is a company established by Citadel Capital and a group of co-investors to invest in retail and commercial developments in the Middle East and North Africa. Bonyan currently owns land in Sixth of October City (West Cairo where it is developing and operating a state-of-the-art design, furniture and home accessories mall under the Designopolis brand name. The Sixth of October City Designopolis soft launched in late 2008 and has now fully leased its first phase. Citadel Capital (CCAP.CA on the Egyptian Stock Exchange) is the leading private equity firm in the Middle East and Africa. Citadel Capital’s 19 OSFs now control Platform Companies with investments worth more than US$ 8.3 billion in 14 countries spanning 15 industries, including mining, cement, transportation, food and energy.

For more information, please contact:

Ms. Ghada Hammouda
Head of Corporate Communications
Citadel Capital (S.A.E.)

g...@qalaaholdings.com (click to reveal this email)

Tel: +20 2 2791-4440 • Fax: +20 22 791-4448
Mobile: +20 16 662-0002